[et_pb_section bb_built=”1″ _builder_version=”3.0.91″ custom_padding=”0px|0px|0px|0px” next_background_color=”#000000″][et_pb_row custom_padding=”0px|0px|0px|0px” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_image admin_label=”Top Image” _builder_version=”3.7″ show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” src=”http:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-content\/uploads\/2018\/06\/iHob.jpg” \/][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”2px|0px|8px|0px” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Top Image caption” _builder_version=”3.7″ text_font=”|600|||||||” text_font_size=”12px” background_layout=”light”]<\/p>\n
The restaurant is advertising burgers, while continuing to offer an array of syrups.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.92″ custom_padding=”2px|0px|37.9062px|0px” prev_background_color=”#000000″][et_pb_row custom_padding=”0px|0px|18.9531px|0px” custom_margin=”10px|||” _builder_version=”3.0.92″][et_pb_column type=”1_3″][et_pb_image admin_label=”Image 1″ show_in_lightbox=”on” show_bottom_space=”off” _builder_version=”3.7″ custom_margin=”||2px|” custom_padding=”|||” animation_style=”slide” box_shadow_style=”preset2″ box_shadow_horizontal=”4px” box_shadow_vertical=”4px” src=”http:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-content\/uploads\/2018\/06\/IHOB2.jpg” \/][et_pb_text admin_label=”Caption 1″ _builder_version=”3.7″ text_font=”|600|||||||” text_font_size=”12px” text_line_height=”1.4em” custom_margin=”8px|||2px” custom_padding=”|||”]<\/p>\n
IHOP continues to sell pancakes as well, but will be known as IHOb while the promotion is running.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”News Story” _builder_version=”3.7″ custom_margin=”0px||0px|”]<\/p>\n
Breakfast icon IHOP shocked the Twittersphere June 13 with the announcement that the \u2018P\u2019 in International House of Pancakes has been changed to a \u2018B\u2019 – for burgers.<\/p>\n
Originally thought to be a permanent change, the promotional stunt was successful on social media, pushing IHOb to the top of the trending list on Twitter that day. Regardless of whether customers prefer pancakes or burgers, the name will change back after the promotion is complete.<\/p>\n
The change came as a surprise to most, including Columbia\u2019s Assembly Street IHOP worker, Jereshia, who said she did not find out about the promotion until a coworker mentioned it to her when she arrived at work on June 13.<\/p>\n
\u201cIt is actually just for a month or two,\u201d Jereshia said. “It is just a promotion we are doing, and we are selling up to eight or 10 classic or steak burgers.\u201d<\/p>\n
Customers have mixed reviews about the change, many saying they prefer the pancakes and would prefer the name not change. Jereshia said she had a table where everyone ordered a burger. And most everyone has been talking about IHOb.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Breakfast icon IHOP shocked the Twittersphere June 13 with the announcement that the \u2018P\u2019 in International House of Pancakes has been changed to a \u2018B\u2019 – for burgers.<\/p>\n","protected":false},"author":97,"featured_media":10860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[42,39],"tags":[],"_links":{"self":[{"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/posts\/10658"}],"collection":[{"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/comments?post=10658"}],"version-history":[{"count":9,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/posts\/10658\/revisions"}],"predecessor-version":[{"id":10920,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/posts\/10658\/revisions\/10920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/media\/10860"}],"wp:attachment":[{"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/media?parent=10658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/categories?post=10658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/tags?post=10658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}