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Vendors at Soda City Market incorporate USC inspired decor at their booths.\u00a0<\/p>\n
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Soda City Market draws nearly 7,000 visitors each weekend, and with crowds \u00a0traveling to Columbia for Saturday’s South Carolina-Kentucky game, vendors at the weekend outdoor market say they are adding merchandise and produce in preparation for bigger gameday crowds. \u00a0<\/span><\/p>\n The last South Carolina home game had an attendance of over 80,000 and filled up hotels across the Midlands.<\/p>\n While the university prepared for the Gamecocks first SEC matchup of the year, both locals and tourists stopped in to the traditional European-inspired street market on Main street in the early morning hours to check out Soda City\u2019s 150 vendors and 12 food trucks present.<\/p>\n “We make it a pre-pregame,” said Heather Curtis, the Soda City public relations director.<\/p>\n Since the market each Saturday isn’t a ticketed event, it’s hard to tell exactly how many more people attend in the fall.<\/p>\n Their strategy is less than scientific.\u00a0 One of the team members goes to the roof of a downtown building and counts how many people cross the block over a certain period of time.<\/p>\n According to Experience Columbia, the Midlands Authority for Conventions, Sports & Tourism, 14.7 million tourists visit each year to make tourism a $2.1-billion industry for this region.<\/p>\n The vendors have noticed the increase in foot traffic on game days of customers in football attire, and have adjusted accordingly.<\/p>\n Jamilla Kalmbach, the owner of Avocado Toast SC, says that she increases her supplies by 20-30 percent and hires an extra staff worker in the fall.<\/p>\n \u201cFootball season definitely helps us,\u201d Kalmbach said.\u00a0 \u201cThe only time when the market dies down earlier is when there\u2019s a noon game.\u201d<\/p>\n Soda City runs every Saturday morning througho<\/span><\/span>ut the year, from 9 a.m. to 1 p.m.<\/p>\n \u201cA lot of our clients are football fans and lot of our clients are students, and so we like to support them,\u201d Kalmbach said.<\/p>\n Other vendors have adjusted their products slightly to appeal to customers that are from out of town.<\/p>\n Jessica Faulkner\u00a0is the owner of Petite Fleur, a mobile flower boutique, and\u00a0agrees that Fall brings in more patrons than any other time of the year.<\/p>\n \u201cWe try to add more stuff that people can take with them,\u201d Faulkner said. \u201cLike if you\u2019re from out of town, you don\u2019t necessarily want to take a bouquet of flowers home, but we try to have a lot more wreaths, and decorations and stuff like that, that won\u2019t die in your car.\u201d<\/p>\n Faulkner also considered customers that would be attending football festivities after leaving the market.<\/p>\n \u201cWe always try to get Gamecock colors. \u00a0A lot of people get hostess gifts if they\u2019re going tailgating, so we try to have flowers that are Gamecock colors.\u201d<\/p>\n The Gamecocks have five more home games this season, including Kentucky on Sept. 28, Florida on Oct. 19, Vanderbilt on Nov. 2, App State on Nov. 9 and Clemson on Nov. 30.<\/p>\n \u00a0<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_image admin_label=”Image 1″ show_in_lightbox=”on” show_bottom_space=”off” _builder_version=”3.29.1″ custom_margin=”||2px|” custom_padding=”|||” animation_style=”slide” box_shadow_style=”preset2″ box_shadow_horizontal=”4px” box_shadow_vertical=”4px” url_new_window=”off” use_overlay=”off” force_fullwidth=”off” align_last_edited=”on|desktop” align_tablet=”center” src=”http:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-content\/uploads\/2019\/09\/dddddd.gif”]<\/p>\n <\/p>\n [\/et_pb_image][et_pb_text admin_label=”Caption 1″ _builder_version=”3.29.1″ text_font=”|600|||||||” text_font_size=”12px” text_line_height=”1.4em” custom_margin=”8px|||2px” custom_padding=”|||” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ 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easy to be transported in the car for customers from out of town at her mobile flower boutique at the Soda City Market.\u00a0<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section bb_built=”1″ _builder_version=”3.0.91″ custom_padding=”0px|0px|0px|0px” next_background_color=”#000000″ inner_width=”auto” inner_max_width=”none”][et_pb_row custom_padding=”2px|0px|8px|0px” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1080px”][et_pb_column type=”4_4″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text admin_label=”Caption 1″ _builder_version=”3.29.1″ text_font=”|600|||||||” text_font_size=”12px” text_line_height=”1.4em” custom_margin=”8px|||2px” custom_padding=”|||” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” 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ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” […]<\/p>\n","protected":false},"author":225,"featured_media":22671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" Soda City market expects nearly 3,000 more visitors on special event weekends, which makes sense why the vendors say that football season is the busiest time of year.<\/p> The South Carolina-Alabama game had an attendance of over 80,000 and filled up hotels across the Midlands.<\/p> And while Columbia prepared for the Gamecocks first SEC matchup of the year, both locals and tourists stopped in on the market on Main in the early morning hours to check out Soda City\u2019s 150 vendors and 12 food trucks present.<\/p> According to Experience Columbia, 14.7 million tourists visit each year to make tourism a 2.1-billion-dollar industry for this region.<\/p> The vendors have noticed the increase in foot traffic on game days of customers in football attire, and have adjusted accordingly.<\/p> Jamilla Kalmbach, the owner of Avocado Toast SC, says that she increases her supplies by 20-30% and hires on an extra staff worker in the fall.<\/p> \u201cFootball season definitely helps us,\u201d Kalmbach said.\u00a0 \u201cThe only time when the market dies down earlier is when there\u2019s a noon game.\u201d<\/p> Soda City runs every Saturday morning throughput the year, from 9 a.m. and 1 p.m.<\/p> \u201cA lot of our clients are football fans and lot of our clients are students, and so we like to support them,\u201d Kalmbach said.<\/p> Other vendors have adjusted their products slightly to appeal to customers that are from out of town.<\/p> Jessica Faulker is the owner of Petite Fleur, a mobile flower boutique and agrees that Fall brings in more patrons than any other time of the year.<\/p> \u201cWe try to add more stuff that people can take with them,\u201d Faulkner said. \u201cLike if you\u2019re from out of town, you don\u2019t necessarily want to take a bouquet of flowers home, but we try to have a lot more wreaths, and decorations and stuff like that, that won\u2019t die in your car.\u201d<\/p> Faulkner also considered customers that would be attending football festivities after leaving the market.<\/p> \u201cWe always try to get gamecock colors. \u00a0A lot of people get hostess gifts if they\u2019re going tailgating, so we try to have flowers that are Gamecock colors.\u201d<\/p> With the Soda City market continuing through the year and the Gamecock's schedule including five more home games this season, Saturday's in Columbia should continue to help the region flourish.<\/p> STILL AWAITING TO SPEAK WITH SOMEONE FROM SODA CITY OR EXPERIENCE COLUMBIA ON SODA CITY\u2019S NUMBERS<\/p>","_et_gb_content_width":""},"categories":[67,71,39],"tags":[118,525,891,890,858],"_links":{"self":[{"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/posts\/22499"}],"collection":[{"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/comments?post=22499"}],"version-history":[{"count":35,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/posts\/22499\/revisions"}],"predecessor-version":[{"id":23063,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/posts\/22499\/revisions\/23063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/media\/22671"}],"wp:attachment":[{"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/media?parent=22499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/categories?post=22499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/tags?post=22499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}