{"id":23429,"date":"2019-10-03T14:12:34","date_gmt":"2019-10-03T18:12:34","guid":{"rendered":"http:\/\/carolinanewsandreporter.cic.sc.edu\/test\/?p=23429"},"modified":"2019-10-03T15:01:06","modified_gmt":"2019-10-03T19:01:06","slug":"local-baker-sends-her-talents-to-the-national-stage","status":"publish","type":"post","link":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/local-baker-sends-her-talents-to-the-national-stage\/","title":{"rendered":"Local baker will showcase talent on national bake stage"},"content":{"rendered":"

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Joi Roberts, a 23-year-old baker and business owner from Columbia, is taking her talents to national television on Oct. 25 on Cooking Channel\u2019s newest show, Freakshow Cakes. Credit:\u00a0Cooking Channel<\/em><\/p>\n

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23-year-old Joi Roberts, a Columbia native, is preparing to take her baking talents to national television later this month.<\/p>\n

A small business owner based in the Midlands, Roberts will take the stage of Cooking Channel\u2019s newest show, Freakshow Cakes<\/em>, on Oct. 25 at 11 p.m. Roberts\u2019 opportunity to shine arose when Cooking Channel found her Instagram page and before she knew it, she was on a plane to New York City to record an episode for the show.<\/p>\n

\u201cI\u2019ve always liked to be in the kitchen ever since a young age,\u201d Joi Roberts said. \u201cLike when the book fair came at school, I was going to the recipe book section. I would come home with a cookbook like, ‘Mom can bake these brownies? Can I do this, can I do that?’ and so that\u2019s how it really started. But I also really love art. So, I learned how to combine both of those together.\u201d<\/p>\n

When her mother Lisa Roberts heard her daughter would be on national television, she appreciated the fact Joi is getting noticed for her years of hard work.<\/p>\n

\u201cI was blown away. That\u2019s my baby, and this is national TV,” said Lisa Roberts. “She\u2019s competing against people, you know, that are higher up, maybe doing it more or longer than she has. She\u2019s young, she\u2019s just started, and already somebody is approaching her. It came for her, you know, and it just fell into our lap and it was amazing.”<\/p>\n

After her first national television appearance occurs, Joi Roberts hopes to keep the momentum flowing. In addition to\u00a0having more television appearances, she hopes to expand her business ventures by potentially launching her own baking line.<\/p>\n

\u201cBeing on national television for baking was one of my ultimate goals,\u201d Joi Roberts said. \u201cI definitely want to be on more Cooking Channel\/Food Network shows and compete more and go nationwide teaching my craft to others. I would love to do that, maybe even get into some baking conferences or even start my own baking line.\u201d\u00a0<\/p>\n

Joi\u2019s passion lies in creating \u2018hyper-realistic\u2019 cakes. One of her proudest creations was designing a completely edible crawfish cake. Her Instagram page, @joifilleddelights<\/a>, has pictures of many of her specialties.<\/p>\n

\u201cThe craziest probably has to be my crawfish cake,\u201d Joi Roberts said.\u00a0 \u201cWhile I was making it, my brain started to get kind of confused \u2026 I like people\u2019s reactions when they look at it \u2013 and they\u2019re like, ‘That\u2019s a cake!’ That\u2019s my favorite thing in the world. I live for that.\u201d\u00a0<\/p>\n

If Joi wasn\u2019t baking, she\u2019d be doing something creative. Despite not obtaining her business license until she was 18, she began honing her craft well before then.<\/p>\n

\u201cI started making cakes for my classmates when I was 14 years old,\u201d Joi Roberts said. \u201cI never expected to actually have a career out of that \u2013 I just fell in love.”<\/p>\n

Joi Roberts is now in a position to be a role model for others on the biggest stage possible.<\/p>\n

“I didn\u2019t expect it to happen so quickly,” Joi Roberts said. “That\u2019s how my love started: watching people who are in the position I\u2019m in today. It\u2019s crazy. You definitely have to have a passion for it. It\u2019s amazing. I couldn\u2019t imagine doing anything else.\u201d \u201d<\/p>\n

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Joi Roberts, owner of Joi Filled Delights, pictured with her mother, Lisa Roberts, in Elgin, South Carolina. Credit: Joi and Lisa Roberts<\/em><\/p>\n

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The crawfish cake is one of Joi Roberts\u2019 creations she has shared on her Facebook and Instagram pages – Joi Filled Delights. Credit: Joi Roberts<\/em><\/p>\n

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Joi Roberts prepares her pumpkin spice cupcakes, her new recipe for this fall.\u00a0<\/p>\n

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With fall in full swing, Joi Roberts has created pumpkin spice cupcakes that are a unique twist on pumpkin spice\u00a0coffee.<\/p>\n

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