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Cola Whiskey Club has grown to more than 20 paying members and are joined by guests of members at every meeting. The club started in founder Michael DeVita\u2019s backyard a few years ago.<\/p>\n
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The first Monday of every month a group of men gather after hours in a dimly lit coffee shop in Columbia’s historic Cottontown neighborhood. They\u2019re drinking something a little stronger than coffee though.<\/p>\n
\u201cThis is the most exclusive club in Columbia \u2014 so welcome,” Michael DeVita tells visitors. DeVita is the founder of Cola Whiskey Club.<\/p>\n
He looks around at the group of nearly 25 men, members and guests, and explains to the newcomers the informal rules of the club.<\/p>\n
\u201cThis is a place for dudes just to be dudes.\u201d<\/p>\n
Cola Whiskey Club started in DeVita\u2019s backyard a few years ago. The group formalized nearly a year ago and has more than 20 paying members now.<\/p>\n
\u201cSometimes it would get rowdy, sometimes it wouldn\u2019t; we didn\u2019t really have a bunch of rules,\u201d DeVita says. \u201cIt was fun, but it wasn\u2019t exactly what I had pictured.\u201d<\/p>\n
Tonight, it\u2019s a little different. The men sit around a length of wooden tables they\u2019ve pushed together at Indah Coffee, a coffee roaster planted in an industrial section north of Elmwood Avenue. In front of each member’s place, a handcrafted, wooden flight tray is arranged with tasting glasses.<\/p>\n
DeVita is seated near the middle of the group with five bottles of whiskey carefully arranged in front of him.<\/p>\n
Three of the bottles DeVita brought with him, two of them were supplied by other members. On this night, they have a bottle created by actor Matthew McConaughey, a limited release of Maker\u2019s Mark, a bottle of Old Forester Single Barrel Bourbon, a bottle of Belle Meade Cask Strength Reserve Bourbon and a once per year release from a Utah\u2019s High West Distillery called Yippee Ki-Yay.<\/p>\n
Dave Crossland says buying better whiskies like these is one reason the club has formalized and has members pay dues.<\/p>\n
Crossland helped DeVita start Cola Whiskey Club. He was a part of the original gatherings in DeVita\u2019s backyard. They weren\u2019t just drinking whiskey then.<\/p>\n
\u201cWe were meeting once a week. One week we\u2019d do whiskey, the next week we\u2019d do beer and so I was on the beer side of it,\u201d Crossland says.<\/p>\n
He had a home brew kit and was making his own beer. The group would grab a six pack of a craft beer and sip on it. Crossland says once the group really got into whiskies, he realized that he favored whiskey more than beer.<\/p>\n
Crossland contributed the bottle of Belle Meade to the gathering. As is tradition, he takes the bottle he brought, tells a little of the backstory of the whiskey and why he brought it, opens the bottle and passes it around.<\/p>\n
The men make a toast and take a swig.<\/p>\n
At the end of the table in a dark corner, wearing a ball cap and a Cola Whiskey Club T-shirt, Nick Hauser takes his sip. He looks around at the men on his end of the table and takes another. He likes it. It will turn out to be his favorite whiskey of the night.<\/p>\n
Hauser is the owner of Indah Coffee. He can\u2019t recall where he met DeVita, but he said they began talking about coffee, which led to whiskey.<\/p>\n
Hauser is attracted to finding out why he likes different flavors. He likes to reflect and think about what makes one thing stand out from another.<\/p>\n
\u201cI think it\u2019s really enjoyable to kind of slow down \u2014 it\u2019s been a busy day today \u2014 and kind of think on what are some of the little details that make an experience great,\u201d Hauser says.<\/p>\n
He loves the exercise of sensory analysis, scientifically unpacking the tastes he experiences. He compares it to working out. He said you get more tuned in when you pay attention to little things and dive into something.<\/p>\n
As the club moves to sampling a bottle of Maker’s Mark’s 2019 limited release Wood Finishing Series, Hauser breaks out a stave from a barrel of Jack Daniel\u2019s for the club to smell. Staves are the thin pieces of wood that form a whiskey barrel. The verdict from the table is that it smells like burnt wood.<\/p>\n
Making the connection between coffee and whiskey isn\u2019t exclusive to Hauser. Will Unthank, a newcomer to whiskey, said the two taste experiences are very similar.<\/p>\n
Unthank joined Cola Whiskey Club because he was invited by Hauser. He attended one of the club\u2019s first official meetings and was hooked on the\u00a0camaraderie, but he couldn\u2019t taste flavors in the whiskey.<\/p>\n
\u201cAll I tasted was alcohol,\u201d Unthank says.<\/p>\n
Unthank started drinking coffee in his senior year at Erskine College.<\/p>\n
\u201cWhen I first tasted coffee it made me awake,\u201d Unthank recalls. \u201cIt took me a little while to start tasting the underlying flavors of coffee and it was very similar to whiskey.\u201d<\/p>\n
As the men sip, different conversations pop up along the table. Their conversations are about the whiskey, about work and about life.<\/p>\n
There\u2019s a cop speaking with a preacher, a coffee shop owner having a conversation with a paper mill worker and a real estate agent talking to a medical student. Most of the men are around 30, but some are much older and some are much younger. They\u2019re all whiskey drinkers together.<\/p>\n
\u201cIt\u2019s turned into a great outlet for guys to come and hang out and meet new people and network and be with a group of guys they\u2019re not typically around,\u201d DeVita says.<\/p>\n
Matt Torchia joined Cola Whiskey club at the launch of the formal club. He said DeVita reached out to him and he latched on.<\/p>\n
\u201cI kind of took it as an opportunity to really kind of meet new people because it\u2019s easy to stay in your clique I guess you could say and it\u2019s hard for people to branch out,\u201d Torchia says. \u201cThat\u2019s really why I kind of came along.\u201d<\/p>\n
Torchia got into whiskey because of his mom. After he and his siblings were adults and out of the house, his parents started giving bottles as gifts. Torchia says he uses what he learns in whiskey club as a way to connect to his family. He shares his experiences in the club with them.<\/p>\n
Torchia and DeVita share a passion for finding new whiskies. They take great joy in hunting down something new, interesting or hard to find. Torchia doesn’t dismiss the quality of familiar brands.<\/p>\n
\u201cSome of my favorite whiskies are ones you can pull of the shelf any day of the week,\u201d Torchia says. \u201cThere\u2019s a lot of just really good whiskies out there; don\u2019t be afraid to go through and try a lot of stuff.\u201d<\/p>\n
As the night rolls on, the men enjoy their drinks and turn their attention back to the center of the table.<\/p>\n
DeVita reads a review of the whiskey they\u2019ve just tried and speaks of the flavors the distiller says are in the whiskey. They exchange small fist bumps and celebrate those around the table who tasted what the description says they should taste. DeVita tells the score of the drink from different whiskey reviewers, then they move to the next bottle.<\/p>\n
DeVita said he doesn\u2019t quite know what\u2019s next for Cola Whiskey Club. He said the club is growing by a member or two each month. The club has remained invite-only \u2014 a member can invite a guest \u2014 so that they\u2019re able to manage their growth. DeVita believes that Cola Whiskey Club could be a force in the future.<\/p>\n
\u201cA particular goal I have is that it would be around a long time and it would become kind of a staple of Columbia,\u201d DeVita said.<\/p>\n
As the night wears down, the men go around the table one-by-one and describe their favorite drink of the evening. They pour themselves another taste from their favorite bottles, clink their glasses, and enjoy one last drink. <\/p>\n
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Cola Whiskey Club member Will Unthank, left, fell in love with the Limited Release Wood Finishing Series made by Maker\u2019s Mark. Club founder Michael DeVita tells him Maker\u2019s Mark released this series in October of 2019 nation-wide. Only 255 barrels of this bourbon was produced.<\/p>\n
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As Cola Whiskey Club samples Maker\u2019s Marks\u2019 brand new Wood Finishing Series, club members break out a stave from a barrel of Jack Daniel\u2019s to smell. Club founder Michael DeVita takes the first whiff. This edition of Maker\u2019s Mark puts staves inside of the barrel to enhance the flavor during the aging process.<\/p>\n
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Cola Whiskey Club hosts its meetings at Indah Coffee. Nick Hauser, Indah Coffee owner and club member, enjoys the science of finding the notes of flavor in both coffee and whiskey. <\/p>\n
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Matt Torchia joined Cola Whiskey Club in the early days of its formalization. Torchia got into whiskey because his mom started giving bottles as gifts.<\/p>\n
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