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Kait Park, UofSC’s College of Information and Communication’s Social Media Insights Lab Manager, analyzed trends in last month’s report on Democratic hopefuls being discussed on Twitter in South Carolina. Park found South Carolinians are discussing Massachusetts Senator Elizabeth Warren frequently.<\/p>\n
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By NICK PAPADIMAS and LEE WARDLAW<\/strong><\/p>\n Democratic presidential candidates Elizabeth Warren and Kamala Harris are attracting more attention on social media among Democrats in the Palmetto State after making campaign stops in Columbia two weeks ago, a new report shows.<\/p>\n Kaitlyn Park, manager of the University of South Carolina\u2019s Social Media Insights Lab, analyzed social media trends of Democratic candidates across South Carolina. The lab located in the School of Journalism and Mass Communications is part of the College of Information and Communications.\u00a0<\/span><\/p>\n In Park\u2019s most recently published report from last month, she found the Massachusetts senator\u00a0is on the minds of South Carolinians.<\/span><\/p>\n “Essentially, what we saw last month was that Elizabeth Warren was the candidate that had the most steady increase, not only in positive sentiment but also in share of voice. Unfortunately, October was not as good of a month for her as (California) Senator Kamala Harris,” Park said.<\/span><\/p>\n She said Harris hasn\u2019t performed well on social media on a national stage.<\/span><\/p>\n \u00a0\u201cIn the media, in particular, a lot of people are quick to count her out,\u201d she said.<\/span><\/p>\n Harris is having successful social media engagement in South Carolina after her decision to visit Benedict College on Oct. 26, according to Park. Harris was among 10 Democratic candidates who came to the historically black college at the invitation of the 20\/20 Bipartisan Justice Center to talk about criminal justice reform.\u00a0 \u00a0\u00a0<\/span><\/p>\n After Harris attended Benedict, \u201cwe actually saw an increased share of voice as well as positive sentiment,\u201d Park said.\u00a0<\/span><\/p>\n Harris abruptly pulled out of the forum because President Donald Trump was also invited to Benedict by the 20\/20 Bipartisan Justice Center. Trump delivered an address on Oct. 25 and accepted the center’s Bipartisan Justice Award. Harris reconsidered and spoke on Oct. 26.\u00a0<\/span><\/p>\n \u201cShe just had more visibility which improved her name recognition,\u201d Park said.\u00a0<\/span><\/p>\n Park\u2019s analytics don’t take negative posts into consideration because in South Carolina, a historically conservative state, <\/span>Democratic opinions don\u2019t take up most of the dialogue.\u00a0<\/span><\/p>\n “We\u2019re going to see more negative than positive sentiment,\u201d Park said.\u00a0<\/span><\/p>\n If social media analytics are a measuring stick for success, then former Vice President and Democratic presidential candidate Joe Biden could be in trouble, said Park. “People on social media actually cannot dissociate him from Ukraine,\u201d Park said.\u00a0 \u201cWhat we’ve seen is a decline in positive sentiment over the past few months and he’s really struggling to get what was already low positive sentiment back. Now it’s plummeted just a little bit further than it did in September.”<\/span><\/p>\n The Insights Lab is tracking the top five Democratic presidential candidates, including Warren, Harris, Biden, Fort Wayne, Ind. Mayor Pete Buttigieg and Vermont Senator Bernie Sanders.\u00a0<\/span><\/p>\n Female candidates could be trending in a positive direction, said Park. \u201cI do think the female candidates are truly the ones to watch,\u201d Park said.\u00a0<\/span><\/p>\n Park said her analytics can prove correlation, but also said social media analytics cannot provide a proven cause-effect with candidates, specifically with Biden.<\/span><\/p>\n According to Park, what intrigued her was the fluctuation between the female candidates.\u00a0<\/span><\/p>\n A crucial factor for the women being the candidates to watch includes Warren\u2019s engagement with the public at events.\u00a0<\/span><\/p>\n “Elizabeth Warren usually makes a concerted effort to stay afterward and takes a selfie with every person that wants one, and she answers all questions, and participates in the media gaggle,\u201d Park said.<\/span>\u00a0<\/span><\/p>\n After the Kamala Harris incident, Warren and the other candidates didn’t show up as much on social media.<\/span><\/p>\n \u201cI can\u2019t necessarily prove that\u2019s what caused a decline in popularity, but I do think it did affect them to some extent because Kamala Harris was the face that was consistently there and answering questions,\u201d Park said. <\/span>\u201cSocial media listening is not a poll, but it is a barometer. It is a good way to assess and measure excitement, and excitement does matter in local and national elections.\u201d<\/span><\/p>\n With plenty of time remaining until the February Democratic primary,<\/span> the race is still up in the air for the Democratic Party in South Carolina.\u00a0 “It’s really anybody’s race at this point,\u201d Park said.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||” _i=”1″ _address=”1.0.1″][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" According to UofSC’s College of Information and Communication’s Social Media Insights Lab Manager Kait Park, Elizabeth Warren and Kamala Harris are on the minds of S.C. 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