[et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”0px|0px|0px|0px” fb_built=”1″ bb_built=”1″ _i=”0″ _address=”0″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|0px|0px|0px” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||” _i=”0″ _address=”0.0.0″][et_pb_video src=”https:\/\/youtu.be\/DuauIDowW6k” _builder_version=”3.29.3″ _i=”0″ _address=”0.0.0.0″]
\n[\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”2px|0px|37.9062px|0px” fb_built=”1″ bb_built=”1″ _i=”1″ _address=”1″][et_pb_row column_structure=”2_3,1_3″ _builder_version=”3.25″ custom_margin=”10px|||” custom_padding=”0px|0px|18.9531px|0px” _i=”0″ _address=”1.0″][et_pb_column type=”2_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||” _i=”0″ _address=”1.0.0″][et_pb_text admin_label=”News Story” _builder_version=”3.29.3″ custom_margin=”0px||0px|” hover_enabled=”0″ _i=”0″ _address=”1.0.0.0″]<\/p>\n
\u00a0Thanksgiving falls late this year on Nov. 28, and that means six fewer days for shoppers to purchase gifts between Thanksgiving and Christmas.<\/p>\n
The tighter schedule has created a scramble for the holiday shoppers and retailers alike.<\/p>\n
Columbia store owner, Sonia Ingram, says the pressure is on to get those holidays sales.<\/p>\n
\u201cThis is when every retailer typically makes all of their profit,” Ingram said. “So you’re running for 10 months out of the year to make it through to the holiday season, so having people come in and shop during the holiday season is really critical to especially small businesses but to every retail business because its when you make all of your money.\u201d<\/p>\n
With one week less, it feels like one week less of money, but, University of South Carolina Professor Karen Edwards says business actually shouldn’t be worried.<\/p>\n
\u201cWhen there is more time to shop between thanksgiving and Christmas, we lose our interest at a faster pace in shopping than if there is less time,” she said. \u201cIt looks like this year is going to be okay for retailers, which is also okay for shoppers.\u201d<\/p>\n
In fact, the National Retail Federation estimated retail sales in November and December will grow as much as 4% compared to last year.<\/p>\n
Consumers say they will spend an average of $1,047.83 this holiday season.<\/p>\n
The National Retail Federation expects the total to be around $730 billion this holiday season.<\/p>\n
\u201cThat\u2019s a really healthy increase, and we\u2019ll be happy with that particularly with the shortened time and all of the other issues, more and more people shopping online which is great for retailing as well.\u201d Edwards said.<\/p>\n
For small business owners like Ingram, this is good news. \u201cI\u2019ve been in retail for a very long time, and I really think that when there is a shorter period between thanksgiving and Christmas that people have a sense of urgency and it seems to get everybody excited, and the sales, I think, seem to busier and better.\u201d<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||” _i=”1″ _address=”1.0.1″][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
The upcoming holiday season has fewer shopping days but retailers say they are pushing out inventory and giving the consumer the shopping experience with all the sales. <\/p>\n","protected":false},"author":213,"featured_media":28023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[71,64,39,63,97],"tags":[1338,1341,1339,1318,511,1340],"_links":{"self":[{"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/posts\/27825"}],"collection":[{"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/users\/213"}],"replies":[{"embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/comments?post=27825"}],"version-history":[{"count":22,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/posts\/27825\/revisions"}],"predecessor-version":[{"id":28067,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/posts\/27825\/revisions\/28067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/media\/28023"}],"wp:attachment":[{"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/media?parent=27825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/categories?post=27825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carolinanewsandreporter.cic.sc.edu\/test\/wp-json\/wp\/v2\/tags?post=27825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}