#SpeakYourMIND Ice Bucket Challenge makes waves nationwide for mental health awareness

A small student-led initiative at the University of South Carolina has quickly grown into a viral internet movement, blending social media with a powerful message about mental health.

The USC Speak Your Mind Challenge, also known online as the #SpeakYourMIND Ice Bucket Challenge, was launched in April 2025 by the Mental Illness Needs Discussion (MIND) club on campus in partnership with the national nonprofit Active Minds. The challenge is a modern revival of the 2014 ALS Ice Bucket Challenge, pouring ice water this time in the name of mental health awareness.

The challenge has exploded on TikTok and Instagram in just a few weeks, gaining traction with humorous memes and viral videos of people reluctantly getting soaked after being nominated. But the challenge’s message goes far deeper than a cold splash. High-profile figures such as James Charles, Peyton Manning and USC football head coach Shane Beamer have joined in, helping amplify the message nationwide.

“The goal is to raise awareness about mental health and remind people that they’re not alone, and help break the stigma surrounding mental health conversations,” said Wade Jefferson, founder of USC MINDS. “Everyone faces struggles, and no matter who you are, there’s someone out there who’s willing to listen. This challenge is proof of that.”

The campaign isn’t just about raising money — it’s about shifting how people think and talk about mental health.

 “Our mission statement includes a commitment to making discussions about mental health just as natural and routine as those about physical health,” Jefferson said. 

The campaign has already raised more than $150,000, with proceeds going toward mental health programs, education and resources. 

On March 31, USC MIND posted an Instagram Reel announcing the launch of the challenge. Since then, the original video has received more than 43,000 likes — and the momentum hasn’t slowed down.

According to Active Minds, 67% of young adults say they would tell a friend they’re struggling before telling anyone else. That statistic underscores the power of peer-to-peer movements like #SpeakYourMIND.

This challenge has quickly spread across the globe, with students from all corners of the world participating and helping to foster important conversations. From colleges in the United States to international universities, the hashtag is uniting students in their shared mission to break the stigma surrounding mental health.

“I think this challenge is genuinely eye-opening,” said Nano Chon, a student at Colby College in Maine who participated in the challenge. “Sure, it’s fun to dump ice water on your friends, but it goes much deeper than that. It’s sparking real, meaningful conversations about mental health — something many people are often afraid to talk about.”

It’s more than just an internet trend: It’s a movement that’s opening up important conversations at a time when mental health struggles are increasingly common.

“Between assignments, exams and presentations, it’s very easy to get overwhelmed,” said Tommy Mitchell, a USC student. “Whether it be a family member, friend or licensed professional, I think speaking with someone about these thoughts will make you feel better.”

Organizers hope the campaign continues to grow as Mental Health Awareness Month approaches in May. In September, USC MINDS will partner with The Fight Against Suicide, backed by the SAM Asbury Foundation, to host a weeklong Wellness Week on campus leading up to the Vanderbilt football game. The event will include speaker series, yoga sessions and other wellness activities — all centered on suicide prevention.

As the challenge spreads, the message remains clear: You are not alone.

If you or someone you know is struggling, the 988 Suicide & Crisis Lifeline is available 24/7/365. All conversations are free and confidential.