ESPN spotlight boosts Columbia’s local businesses, school recruiting
GameDay generated an estimated $100,000 in additional economic impact in Columbia.
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Tag: ESPN
USC women’s basketball’s practice squad: ‘They are part of the team. We are one’
The Highlighters are an all-male squad that preps the school’s No. 1 basketball team for its next opponent.
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Locals get excited about the World Cup at watch parties
Pubs and parties help fans enjoy food, drink and comaraderie during the soccer matches.
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SEC college football show comes to USC
SEC Nation this weekend is broadcasting from the Horseshoe on the University of South Carolina campus.
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More eyes on the (soft) ball for women in sports
The first-ever women’s softball trading cards, a new league and high television ratings are evolving softball into a new era.
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This is a moment: ‘Now you see them everywhere’
A look into the evolution of women’s basketball coverage since the first-ever women’s basketball intercollegiate game in 1896.
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