ESPN spotlight boosts Columbia’s local businesses, school recruiting
GameDay generated an estimated $100,000 in additional economic impact in Columbia.
Read MoreTag: tourism
Will new regulations mean fewer Airbnbs in Columbia?
Many hosts have been notified they’re out of compliance with new city rules.
Read MoreMeet the parents: Columbia prepares for USC’s family weekend
Mothers, fathers, brothers and sisters will gather in Columbia this weekend. Businesses are ready.
Read MoreColumbia sporting events increasingly attract tourists, boost local businesses
Sports tourism is a contributing factor in the expansion of Columbia’s businesses thanks to the variety of events that visit the Soda City.
Read MoreMidlands businesses expect tourism for USC football, but not basketball, games
Even though USC’s women’s basketball team is nationally ranked, some business owners blame games scheduled during the week on smaller crowds coming in from out of town.
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